Marketing Principles - 1212 Words

Marketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitors, customers, distributors etc. ACL has got well experienced design engineers and scientist which were working to create our new vacuum cleaner with special design and use. Stage 2: Idea screening- company choosing best idea for developing†¦show more content†¦Our price decision will influence also demand for our product (customer research) in the target market, elasticity of demand, distribution channel members, competitors and our organizational objectives and also life-cycle of our product. 2.4 Illustrate how promotional activities are integrated to achieve the marketing objectives of ACL Every product has its life cycle which includes – introduction, growth, maturity, decline. As product goes through those stages, different promotional strategies are needed to make sure that our product will have success and will last.(class notes) ACL is reaching first stage of PLC, so our main objective now is – introducing new vacuum cleaner. There are two main kinds of promotional strategy: â€Å"push† and â€Å"pull†. ACL chose pull strategy, although it requires high spending on advertising and consumer promotion to build consumer demand for a new product. (tutor2u-promotion-push and pull strategy) We expect the pull strategy will be successful and so consumer will ask their retailers for our product- retailers will ask the wholesaler- and they will ask ACL – producers of new vacuum cleaner. Part of our marketing plan is integrated market communication (IMC) (class notes), which is really helpful to get all the promotional tools work together in harmony (http://www.multimedia) Five main tools of IMC are: advertising, sales, promotion, personal selling, direct marketing and publicShow MoreRelatedPrinciple of Marketing1655 Words   |  7 PagesPrinciples of Marketing Promotion: Overview and Personal Selling Promotion Mix Personal Selling Advertising Publicity Sales Promotion Elements in the Communication Process (Fig. 14.2) Promotion Strategy Strategic Objectives Appropriate Tasks Budget Implementation Evaluation and Control Strategic Issues Integration Relationships Goals: Information, Persuasion, Reminder Consumer Considerations: AIETA Model Target Integrated Marketing Communications (Fig. 14.1) Advertising PersonalRead MoreMarketing Principles3139 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have readRead MorePrinciples of Marketing2147 Words   |  9 PagesPrinciples Of Marketing Gregory Williams Principles Of Marketing BUS 330 Kristin Brocklesby 28 Sep 2009 The subject of my final paper is Principles of Marketing. I will cover the following topics: Definition of Marketing; The Marketing Process; An Understanding of the Marketplace; Marketing Strategies; and Marketing Ethics and Social Responsibilities. Marketing defined is the process by which companies create value for customers and build upon that value by forging strong relationships withRead MoreMarketing Principles2328 Words   |  10 PagesDiploma of Marketing Subject name: Marketing Principles Subject code: MR02 STUDENT HANDOUT ASSESSMENT PART ONE MARKETING RESEARCH REPORT Unit of Competency: BSBMKG501B - Identify and Evaluate Marketing Opportunities /35 C or NYC Intellectual Property of The Australian Institute of Professional Education (AIPE) Updated 14 September 2010 V1.3 BSBMKG501B – Identify and Evaluate Marketing Opportunities Page 1 of 9 BSB51207 Diploma of Marketing MR02 - Identify and Evaluate Marketing OpportunitiesRead MoreMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MorePrinciples of Marketing2346 Words   |  10 PagesA.Definitions Of Marketing 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.[American Marketing Association(AMA) Board Of Directors] 2. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and qualifiesRead MoreMarketing Principles Of International Marketing1391 Words   |  6 PagesFrom this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advancesRead MoreMarketing Principles2043 Words   |  9 PagesMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developingRead MoreEssay on Marketing Principles938 Words   |  4 PagesMarketing Principles Marketing is all about understanding the customer and ensuring that products and services match existing and potential customer needs. Marketing is essential to a business and without it a business cannot give its customers what they want. There are five main points to marketing and they are,  · Understanding customer needs  · Understanding and staying ahead of competition  · Communicate with customers to satisfy expectations  · Co-ordinateRead MoreThe 2201 Principles Of Marketing Essay902 Words   |  4 PagesTITLE:THE FIVE â€Å"I†S OF ONE-TO-ONE MARKETING AUTHOR: STUDENT: BUS 2201-PRINCIPLES OF MARKETING Introduction This paper discusses the key elements of the Five â€Å"I†s of One- to- One Marketing which is essential in today’s rapidly changing and highly competitive world. Changing lifestyles, preferences and more demand for value by consumers in this highly competitive world advanced by technological innovations, demands marketers to craft marketing strategies that will keep their

Week 2 Essays - 3091 Words

Question 1 Needs Grading LOCATION: Outpatient, Hospital PATIENT: Glory Ann Borden SURGEON: Mohomad Almaz, MD DIAGNOSIS:Right carpal tunnel syndrome PROCEDURE PERFORMED:Right carpal tunnel release PROCEDURE: The patient was placed in the supine position on the operating room table, where her right hand and forearm were prepped with Betadine and draped in a sterile fashion. We infiltrated the thenar crease area with 1% Xylocaine, and once adequate anesthesia had been achieved, we exsanguinated the hand and forearm with an Esmarch bandage. We then created a longitudinal incision just at the ulnar aspect of the thenar crease and carried the dissection down through the subcutaneous tissue. We identified the transverse carpal†¦show more content†¦The head was shaved. The halo apparatus was applied with screws and four-points. Then the vest was applied. The patient was then discharged to the recovery room to have films taken in the recovery room. Identify the correct diagnosis (ICD-9-CM) code(s) for the outpatient hospital visit for patient Josh Blake: ICD-9-CM: __________ ICD-9-CM: __________ ICD-9-CM: __________ (hint: this one is an E-Code!) Answer Selected Answer: 805.01 805.02 E819.0 Correct Answer: 805.01 (Fracture, vertebrae/vertebral, cervical, first [atlas] 805.02 (Fracture, vertebra/vertebral, cervical, second E819.0 (Accident, motor vehicle, driver) RATIONALE: Each fracture site would be coded separately. The C1 fracture would be coded with 805.01, and the C2 fracture with 805.02. As reported in the Indication section, this was an MVC of an unspecified nature, and the patient was the driver. E819 is the code for MVC of unspecified nature with the 4th digit of 0 to show the patient was driving. Question 4 Needs Grading LOCATION: Outpatient, Hospital PATIENT: Josh Blake SURGEON: Mohamad Almaz, MD PREOPERATIVE DIAGNOSIS: Fracture of CI, C2 POSTOPERATIVE DIAGNOSIS: Fracture of CI. C2 PROCEDURE PERFORMED: Placement of a halo INDICATION: Fracture occurred when the patient was involved in an unspecified motor vehicle collision. It is known that Mr. Blake was the driver of the vehicle.Show MoreRelatedWeek 2967 Words   |  4 Pageseffectively being used to make adjustments as necessary. Project tend to go through changes as the project goes, and another feature is the project tracing, which allows the PM to revise the plan and see impact of changes, to make better decisions. 2. Imagine that you are interviewing for a job when the interviewer asks you which cost-benefit analysis technique is best for assessing a project’s economic feasibility. What would your response be? Respond to at least two of your classmates’ postingsRead MoreWeek 21062 Words   |  5 Pagesan emergency situation. The majority of phone calls to the police are in need of social service as opposed to those relating to crimes. There are several factors that shape what police do. Police officers are available 24 hours a day seven days a week. People call on the police when they find themselves in an emergency situation and there is not another agency available. Because of this availability, it sometimes gives officers a heavy workload. Police work is different and unique from otherRead MoreWeek 21061 Words   |  5 PagesAssignment  2:  Marketing  Plan Name Institutional affiliation Date Target Market The Affordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliationRead MorePhi 210 Week 2 Phi210 Week 23502 Words   |  15 Pageshttp://workbank247.com/q/phi210-phi-210-complete-course-phi210-complete-cou/11059 http://workbank247.com/q/phi210-phi-210-complete-course-phi210-complete-cou/11059 PHI 210 Week 1 Discussion Critical Thinking in the Workplace  Ã‚  Please respond to the following: * The video clip â€Å"Thinking on the Job† in the Webtext this week illustrates the importance of critical thinking, especially in work contexts. Define the concept of critical thinking in your own words. Discuss a time in either your work orRead MoreWeek 2 Quiz1376 Words   |  6 Pagesquestions are worth the same point value (3 points each). Email me your completed quiz no later than Sunday, Nov 2nd. Chapter 1: TRUE/FALSE (1-9) 1) Management science involves the philosophy of approaching a problem in a subjective manner. FALSE 2) Management scientists use the terms data and information interchangeably--that is, the two terms mean the same thing. TRUE 3) A variable is a value that is usually a coefficient of a parameter in an equation. TRUE 4) Parameters are known, constantRead MoreSpe 513 Week 2 Spe513 Week 2 Essay1027 Words   |  5 PagesSPE 513 Complete Course SPE513 Complete Course Click Link for the Answer: http://workbank247.com/q/spe-513-complete-course-spe513-complete-course/13555 http://workbank247.com/q/spe-513-complete-course-spe513-complete-course/13555 SPE 513 WEEK 1 INDIVIDUAL ASSIGNMENT REFLECTION PAPER Write  a 500- to 750-word reflection paper. Include  your experiences and beliefs as a student in a classroom with exceptional students. Address  the following questions: * How was diversity addressed when you wereRead MoreWeek 2 Assignment1945 Words   |  8 PagesWeek 2 (7) Trade and Comparative Advantage Chapter 3 Problem set Exercise 2.1 Assume there are just two countries in the world, i.e. the European Union (EU) and the Rest of the World (RW). Both countries produce and consume 2 products: bicycles (b) and apples (a). Per bike, the EU puts in 3 hours of labour while the RW puts in 5. Per ton of apples, the EU needs 2 hours v. the RW 1 hour of labour. A further given is that the EU has 2400 hours of labour available v. RW 1600. The worldRead MoreWEEK 2 QUIZ805 Words   |  4 Pagesï » ¿Question 1 2 out of 2 points If a response is followed by a pleasurable consequence, it will tend to be repeated. If a response is followed by an unpleasant consequence, it will tend not to be repeated. This is a statement of ________________. Answer Selected Answer: Thorndike s Law of Effect Question 2 2 out of 2 points A Skinner box is most likely to be used in research on ______. Answer Selected Answer: operant conditioning Question 3 2 out of 2 points A childRead MoreWeek 2 Project Charter 2941 Words   |  4 PagesPB, or PBD used to advance the project. Project Manager and Stakeholders Who will lead this project? Who are the major stakeholders? Milestones What are the key milestone dates associated with the project? Implementation Vote 2 Months Project Timeline   Key milestones Planning: Apr 2013 - Dec 2013 Design: Jan 2014 - Dec 2014 Bid / Award: Jan 2015 - Apr 2015 Construction: May 2015 - Mar 2016 Closeout: Apr 2016 - Jul 2016 Project Timeline (Subcatogories) Demolition of old playgroundRead MoreEssay on Week 2809 Words   |  4 PagesLabor relations chapter 1 – 2 notes 1. Experts believe that the widening gap between the richest and poorest individuals in the U.S. is in part due to the weakened position of labor unions. (Points : 1) |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   True   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   False | 2. In the U.S., most workers can be discharged for good cause, no cause, and even a morally wrong cause, as long as the discharge is not on the basis of race, gender, religion or another classification protected by law. (Points : 1) |   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   True

Art and Architecture History

Question: Discuss the possible causes of the financial crisis. Do you think GFC could be repeated agian? Discuss. Explain the scale and impact of financial cisis in economics of different countries including your own country, identify some of proposed reforms. Answer: Art And Architecture In China And Japan There have two types of philosophy, and it also depends on the Taoism and Confucianism. There have a different process of the Taoism teaching system with the nature with the help of the meditation. But the Confucianism maintains a social order regarding the personal discipline. Moreover, the Taoist mainly contents landscape paintings which are closely balanced against the depth and the variety of a great traditional art in China[1]. The strategies f the great Chinese individual homes stressed Confucian architectural sequence since these types of traditional gardens which also permit a massive amount of less ordered arrangement of the Taoist. Conversely, it never suggests a weakness in the features of the Chinese architecture and art. Chinese culture and their painting are always graceful and delicate since the Chinese art and also their architecture has a need to be persisted with this procedure of this construction of the bracketed timber for centuries[2]. This types of traditional formation of the expression of the Chinese artistic which are needs to apply to the Buddhists and also required when the religion mainly appeared in the country China. The Chinese aesthetic is now refined and also mostly generates and disciplined that is deceptively beautiful and straightforward. These types of philosophy mainly considered as the formation of the Chinese culture. The Baroque The Baroque period is illustrated that the outcome of such Renaissance. Its architecture and art are mostly become more dynamic than the classism of this preceding epoch[3]. Moreover, the Baroque represents in this context a competition between the Christian with the Catholic Church and they also utilize this type of services of the architects and the artists who need to stray. Moreover, Baroque architecture almost became more plastic throughout the utilization of the line in surfaces, bold and also the plans or the strategy, at times ornamentation, exotic. However, the sculpture also provides the heightened plasticity according to conveying the intensity that is emotional needed by to set up the dramatized. The painting also plays a significant role in this scenario. It always represents naturalistic, and also reveals a new symbolism and also the dynamism with the help of the motifs and light also its intimacy depend on the addressees. Baroque architecture is the examples are to be found throughout the country like Latin America and Europe. Baroque is mainly stood for an oddly shaped pearl, irregular whether it means a contorted argument, pedantic of such dialectic value[4]. It describes here a relatively complex dialect who originating from the country Rome and also flowering during a certain period and also embraced sculpture and painting with the architecture. It was also designed to form illusion and spectacle. Conversely, most of the architecture, sculpture and painting are generating during a period like 17 the century and also it is known as "Baroque." This baroque is mainly three strands such as Easel Art, Greater Realism, and the Religious Grandeur. The Renaissance It is the case of the Italy. Renaissance art is mainly driven by new concept about the humanism:. It is a philosophy that had been the foundation to achieve the goal such an example like the democracy of the ancient pagan Greece[5]. Humanism played a vital role in this case a secular dogma and also religious, and it also attached and shows a great importance to worth and the dignity of an individual. Theres have several causes of the Renaissance like increased the prosperity, weakness of the church and also an age of the exploration. Moreover, the positive currents are the main evident in Italy. It is oriented though the Florence was the centre of silk, wool and also such other jewelry art and also house to the fabulous prosperity of the art-conscious and cultured Medici family. Church position in this scenario describes that to give a momentum to this Renaissance. It also permitted to spread the humanism[6]. The Renaissance epoch in the history of the art and the architecture represents the onset of the western discovery era that also appeared a common viewpoint to all aspects of the world and also nature. A European architect explores the new route of the sea, also discovered the new continents, and also they set up new colonies in the world. In this context, Renaissance technique, some contemporary and modern technology are also incorporated into the art and architecture of th e Italy. European architects, painters, and the sculptors demonstrated the new techniques and also the new knowledge. In this scenario, Renaissance, architect and the painter of the country Italy a commentator Giorgio Vasari and it was one of the classic antiquity art which drove the Renaissance, and it also developed properly to imitate and examined the nature[7]. Buddhist And Hindu Art And Architecture In India The Eastern architecture and the art start in India. The Indus valley civilization was strictly related to the Egypt and the Mesopotamia. The features of the Indian art need to be recognized. Moreover, Indian architecture and the art is developed at the time of early centuries A.D. the two types of religions like Hinduism and Buddhism. The unique model of formation of such architectural like stupas and the rock cutting temple, supple contours and also it poses a sculpture, and it also discloses "unclassical temperament. In spite of that, these are influenced in the East region like such countries Japan and China and the popularities of the Buddhism have still reduced in the country India. Moreover, Hindu communities need to continue to specify the Indian landscape with facilitate an interesting and unique temple formation and it also tries to boost some other regions such inspiring sculpture[8]. Romanesque And Gothic Gothic era always tries to follow the Romanesque period. But they never follow same elements. The primary difference in between Romanesque churches and the Gothic cathedrals is ideological. The two main architecture styles have a large number of similarities, but there are present several differences because of the lifestyles are totally changed in a period between two poques. Romanesque was mainly described to more for the protection than for such any aesthetic quality like gothic cathedrals[9]. Monasteries homed the saints relics and at that period relics cult became cultural factors which enhance the architecture. Moreover, Devout Christians need to undertake large pilgrimages according to venerate and visit the relics of martyrs and Saint. Roman architecture is the Roman in origin and had a substantial conceptual framework. The Gothic cathedrals were mainly made a slander skeleton and also with such flying and arches bitterness that provides impressions of luminosity and harmony[ 10]. Gothic architecture incorporated large windows of the stained glass. Gothic need to have mullioned windows and the Romanesque need to had splayed windows, as because Gothic is become more luminous than the Romanesque. References Cunliffe, S,Architecture ; A Spotter's Guide. in , Luton, Andrews UK Ltd., 2010. Gillespie, S, "Lucretius' Renaissance". inRenaissance Studies, , 2013, n/a-n/a. Kajiya, K, "Posthistorical traditions in art, design, and architecture in 1950s Japan". inWorld Art, 5, 2015, 21-38. Mc Allister, P, "Against a Hindu God: Buddhist Philosophy of Religion in India. By Parimal G. Patil.". inThe Journal of Hindu Studies, 4, 2011, 113-115. Paxmann, C A Ibelings,From mud huts to skyscrapers. in , Munich, Prestel, 2012. Smith, K, "Kathryn A. Smith. Review of "A Companion to Medieval Art: Romanesque and Gothic in Northern Europe" by Conrad Rudolph.". incaa.reviews, , 2008. Stern, T, "Renaissance Drama: Future Directions". inRenaissance Drama, 40, 2012, 151-160. Timalsina, S, "Zotter, Astrid/Zotter, Christof (Hg.): Hindu and Buddhist Initiations in India and Nepal". inOrientalistische Literaturzeitung, 111, 2016. Wackerl, L J Michael,Royal style. in , Munich, Prestel, 2012. WATSKY, A, "LOCATING 'CHINA' IN THE ARTS OF SIXTEENTH-CENTURY JAPAN". inArt History, 29, 2006, 600-624.

What can inspire some Christians to Care for the Needy Essay Example

What can inspire some Christians to Care for the Needy Essay Poverty can be defined as the state of a person who cannot satisfy his own basic needs. Firstly, the term can be applied only to people who lack the needs that are necessary for survival, and secondly, it can be applied to those who lack needs that reflect the standard of living among society in general.The first meaning of poverty would refer to people who are starving, the second to those who have basic necessities but lack the extra comforts and conveininces that those around them enjoy.To the people who spend their whole lives in poverty, and have no way to tackle it, it is a way of life. They are used to the lack of clean water and high energy/protein food, malnutrition and thirst are just there, although this does not stop it from causing pain and death. Secondary schools, telephones, civil rights and political freedom are simply not present in Third World countries where poverty is strife. The per capita income of a poor country normally means that the country has no money for treating the dying, let alone the immunisation of infants, leading to short life expectancy.In a rich country like Britain, all of the indicators of human well-being that people in poor countries have no access to, are had by at least 99% of the population.The reasons why certain countries are rich and others are poor, creating poverty, are varied. The richest countries in the world are mainly in the west: the USA, Great Britain, France and Germany. Oil-rich countries such as Saudi Arabia have acquired funds simply from extracting black gold and selling it to the countries of the west. Normally, a country is rich because of its geography and history. Although even a country that is perfectly placed must have a history of greed to obtain and maintain wealth and comfort.Geographically, the natural resources and climate often form a driving force behind the wealth of a nation (Japan being an exception in that it has hardly any natural resources and has made its money through technolog y.) Historically, a countrys past shapes its development technologically and socially.A good comparison between rich and poor, using geography and history as catalysts that display how rich and poor came to be, is with Europe and Africa. Europe is a relatively small continent and under Roman rule, which brought the continent stability, knowledge and a common goal, along with intelligent leadership and the birth of true human rights, Europe flourished. Geographically, Europe was almost perfect; with a balanced climate that easily supported the Roman Empire. Science, technology and power brought the continent wealth, which it has greedily held on to throughout history.Africa, however, before being explored by Europeans, had no principle of central government and was fragmented into tribes and clans, constantly warring against each other and with no common goal. The climate is hot, dry and useless at supporting most crops, the people have had no methods for extracting the countrys mine rals and people there have always scraped a living.This probably makes Europeans sound like the saviours of a continent in turmoil, but in colonising Africa, Europeans behaved as they always have, greedily. To keep themselves rich, Europeans looted and plundered native wealth in the places they colonised and from 1500AD onwards, the resources and peoples of South America, Africa and some places in the Far East have been exploited by those who were better off. Through this, the manipulation of poor countries has made sure that they remain poor and created poverty as we know it today.Part of this exploitation was the Slave Trade, which took natives from all over the world to plantations in the Americas, this practice was only formally abolished in 1863 (140 years ago.) As the strongest and best workers were taken to work for no pay and in harsh conditions, the remaining community developed slowly, and creating a lack of proper industry and development.Without industry and proper manuf actured goods, poverty-ridden countries in the south cannot develop to the level of rich countries in the north, without developing to the level of the north; the south cannot afford to buy expensive goods to help them develop. This constant, vicious circle keeps the rich countries rich and the poor countries poor.The small amount of money that poor countries actually produce mainly goes towards the unpayable debt that most poor countries owe to the richer countries after taking out huge loans in the 1960s and 1970s. Most countries in debt produce only slightly more or just equal Gross Domestic Product (G.D.P.) to their debt arrears. In Liberia, for example the G.D.P. per person is $843, the debt per person is $701.One problem with poor countries is that sometimes a main beneficiary of money produced is not the people who work for the money, but their corrupt leaders. Recently, Mr Estrada, the former president of the Philippines was thrown out of his presidential palace by his ex-su pporters and the army for corruption, gambling, drinking; just about every non-violent crime possible. The Philippines are not the poorest country in the world, but are definitely not rich.Lack of almost every basic foundation for the creation and maintaining of wealth and healthy living, also means that funds are not available for the purchase of expensive western medicines and medical services. Without these medicines, people living in poverty often die from treatable diseases.The Bible contains many individual excerpts, stories and speeches that could inspire Christians to care for the needy. Jesus teachings, the prophets denunciations and the apostles sayings all contain references to poverty and suffering.Jesus said those who feed the hungry, give drink to the thirsty and clothe the naked would go to the Kingdom of God, because they were doing it for him also. Today, this translates into helping the less fortunate in life by giving them food, drink and the possessions essential to live a relatively painless life. Jesus also said that those who do not feed the hungry, give drink to the thirsty and clothe the naked would be cursed, would receive the eternal fire and be sent to eternal punishment. Todays equivalent is the state of poverty among some of the Worlds population, according to Jesus, if we do not help to alleviate the situation and allow the poor people of the World life with dignity. Some people say that there is no reason to help the poor, after all, its their own money, that they worked for, they didnt work for it to give it all to some poverty-ridden person in Africa, but this is not true. If people spend their whole lives working to receive riches and pleasures, they are not one with God, for no-one can serve two masters. The rich man could not inherit eternal life, because he would not sell what he had and give to the poor, Christians today should learn from this, how hard it is for one with riches to enter the Kingdom of God!The Apostles ta ught that Christians are of one heart and soul and therefore, all wealth should be shared equally; Barnabas sold a field that belonged to him and brought the money to the Apostles and laid it at their feet, and Barnabas was blessed. On the other hand, Ananias and Sapphira sold a piece of property but only brought part of the money to the Apostles. After this, both died instantly.According to Deuteronomy, You shall open your hands wide to your brother, to the needy, to the poor, in fact, a Christian should open his hands wide to everyone who is in need. Whether a Christian helps a person in need should not depend on sex, colour or creed, and as those in poverty are in constant need, then Christians should try constantly to help them.During Christianitys (relatively) short history, there have been many figures and groups of people who have helped the poor and fed the hungry. Their acts of some of these people have inspired other Christians to strive to help others.Although widespread feeding of the hungry has only become practicable through recent technological developments, caring for the sick and dying has been commonly practised throughout history. Since Jesus teachings, some Christians have dedicated their lives to helping the poor, following the example of the Apostles themselves.One example of a group of people who helped the poor and sick are The Order of the Hospital of Saint John of Jerusalem. The order originated in the Eleventh Century as a monastic brotherhood who cared for the needs of pilgrims travelling to the Holy Land. Eventually, the brethren of the Order began to serve as medics. Even after being forced off their island home of Malta, some of these organisations have rededicated themselves to the charitable work. The orders dedication and bravery can be an example to all Christians.Monasteries and nunneries have always provided for the poor, especially the hungry, although some specialise in treating the sick.Christian governments normally try to provide for the poor through publicly funded schemes (such as the welfare system in this country) and are often forgotten when thinking of people who have helped the poor. During the time of Martin Luther and the Reformation of the middle ages in Germany, the people of Wittenburg had a common chest inside the church. The donations of the citizens of the town went towards the poor.Some Christian movements have worked inspirational acts of helping the poor. The social gospel movement (19th century) believed that the whole world must be saved for any one person to be saved and no individual should endure unnecessary pain or hardship. Also, the Liberation Theology, an idea originating from Latin America in the late 1960s sprouted from three separate beliefs all centred on the fact that people had been oppressed and that this was not right; the Latin American belief is that they have been exploited and left in poverty by rich capitalists. With some European, but some Marxist roots, t he Liberation Theologists have sometimes tried to achieve their overall goal of equality through the barrel of a gun. This goes to show that there can be negative as well as positive inspirations for Christians.There are some more modern examples of inspirational Christians. Public personalities such as Mother Teresa and her Nuns and well-advertised charity organisations such as Christian Aid, who target people emotionally are often very successful in inspiring (not only) Christians to help the poor.In todays modern culture, characters who are often seen to be helping others for whatever reason are sometimes seen as saintly figures who other people and Christians try to imitate, people like Bob Geldof, Princess Diana and recently, Craig Philips (the winner of the Big Brother television show who donated his winnings to a very ill girl.) This sort of care for the needy is not, however, simply a Christian idea, as inspired people from other religions can do just as much work to care fo r the needy.2) Charity begins at homeDou you agree? Discuss fully, showing that you have considered more than one point of view.The phrase charity begins at home is a proverb dating back to the late 14th century, and can be interpreted in two opposite ways.Firstly, the phrase can be aimed at people who display themselves as great supporters of charity and all-round helpful citizens, but are completely different at home and to their family. On the other hand, the phrase can be said by those who only care about themselves/their family/the area in which they themselves live.For a Christian to agree with the phrase, they would have to agree with two contradicting ideas. In considering charity begins at home a Christians is asked, should Christians only be concerned with their only family and friends? or should Christians be concerned with the rest of the world as well?The bible says that Christians should feed the hungry, give drink to the thirsty, and clothe the naked and whenever a Ch ristian does these things to anyone he/she does it to Jesus himself. Therefore Christians should do their utmost to help everyone. Also, Christians can only show their love for God if they show their love for everyone.The Bible actually targets this topic almost directly. In the Old Testament, the Lord says The wealthyill treat the poorso I will turn my anger loose on them. Furthermore, The Bible tells us to feed the hungry and that all of mankind will be saved by Jesus, not just the wealthy, therefore, we should help our poorer brothers and sisters all over the world, not just on our porch.Some people would argue that if Christians have been told to help everyone, then they should first help those close to them as this is helping ones neighbour. The Good Samaritan helped the wounded traveller, whom he had never met before and would not have done the same for the Samaritan in opposite circumstances. The Samaritan is viewed as an example of how Christians should act, because of this; Christians should help everyone, just like the Good Samaritan.Christians are told to help their neighbours, but who is a neighbour? Jesus said that it is not who you are, but what you do that defined you as a neighbour Which oneacted like a neighbour and that we should treat others as we wish to be treated ourselves, meaning that the more we help, the more help we will receive if we are ever to need it. Christians who say charity begins at home could support it by saying that if they help those around them because when they need help themselves, it will reach them much faster an easier than if it comes from the other side of the world. This view, however is very selfish and not in itself Christian; a Christian should help people because it is the right thing to do, a Christian should not only help people so that they will receive help themselves.Christians who say to a person charity begins at home and are meaning to tell that person to be more amicable to their friends and relativ es could not disagree with the phrase, because in saying it, they are trying to help the friends and relatives of the person to whom they are addressing it. If a Christian is intending to help someone through the use of an obscure and often misunderstood phrase, then no other Christian could disagree with that.

Catalysts Definition and How They Work

Catalysts Definition and How They Work A catalyst is a chemical substance that affects the rate of a chemical reaction by altering the activation energy required for the reaction to proceed. This process is called catalysis. A catalyst is not consumed by the reaction and it may participate in multiple reactions at a time. The only difference between a catalyzed reaction and an uncatalyzed reaction is that the activation energy is different. There is no effect on the energy of the reactants or the products. The ΔH for the reactions is the same.​ How Catalysts Work Catalysts permit an alternate mechanism for the reactants to become products, with a lower activation energy and different transition state. A catalyst may allow a reaction to proceed at a lower temperature or increase  the reaction rate  or selectivity. Catalysts often react with reactants to form intermediates that eventually yield the same reaction products and regenerate the catalyst. Note that the catalyst may be consumed during one of the intermediate steps, but it will be created again before the reaction is completed. Positive and Negative Catalysts (Inhibitors) Usually when someone refers to a catalyst, they mean a positive catalyst, which is a catalyst that  speeds up the rate of a chemical reaction by lowering its activation energy. There are also negative catalysts or inhibitors, which slow the rate of a chemical reaction or make it less likely to occur. Promoters and Catalytic Poisons A promoter is a substance that increases the activity of a catalyst. A catalytic poison is a substance that inactivates a catalyst. Catalysts in Action Enzymes are reaction-specific biological catalysts. They react with a substrate to form an unstable intermediate compound. For example, carbonic anhydrase catalyzes the reaction:H2CO3(aq) ⇆ H2O(l) CO2(aq)The enzyme allows the reaction to reach equilibrium more quickly. In the case of this reaction, the enzyme makes it possible for carbon dioxide to diffuse out of blood and into the lungs so it can be exhaled.Potassium permanganate is a catalyst for the decomposition of hydrogen peroxide into oxygen gas and water. Adding potassium permanganate increases the temperature of the reaction and its rate.Several transition metals can act as catalysts. A good example of platinum in the catalytic converter of an automobile. The catalyst makes it possible to turn toxic carbon monoxide into less toxic carbon dioxide. This is an example of heterogeneous catalysis.A classic example of a reaction that doesnt proceed at an appreciable rate until a catalyst is added is that between hydrogen g as and oxygen gas. If you mix the two gases together, nothing much happens. However, if you add heat from a lighted match or a spark, you overcome the activation energy to get the reaction started. In this reaction, the two gases react to produce water (explosively).H2 O2 ↔ H2O The combustion reaction is similar. For example, when you burn a candle, you overcome the activation energy by applying heat. Once the reaction starts, heat released from the reaction overcomes the activation energy needed to allow it to proceed.

How to Set and Use Cookies in PHP

How to Set and Use Cookies in PHP As a website developer, you can use PHP to set cookies  that contain information about the visitors to your website. Cookies store information about a site visitor on the visitors computer that can be accessed upon a return visit. One common use of cookies is to store an access token so the user doesnt need to log in each time he visits your website. Cookies can also store other information such as the users name, the date of the last visit and shopping-cart contents. Although cookies have been around for years and most people have them enabled, some users either do not accept them because of privacy concerns or automatically delete them when their browsing session closes. Because cookies can be removed by a user at any time and are stored in a plain-text format, dont use them to store anything sensitive. How to Set a Cookie Using PHP In PHP, the setcookie() function defines a cookie. Its sent along with the other HTTP headers and transmits before the body of the HTML is parsed. A cookie follows the syntax: setcookie(name,value,expire,path,domain,secure,httponly); where name​ denotes the name of the cookie and ​value​ describes the cookies contents. ​For the setcookie() function, only the  name​ parameter is required. All other parameters are optional.   Example Cookie ​To set a  cookie named UserVisit in the visitors browser that sets the value to the current date, and further sets the expiration to be  in 30 days (2592000 60 seconds * 60 mins * 24 hours * 30 days), use the following PHP code: ?php $Month 2592000 time();//this adds 30 days to the current timesetcookie(UserVisit, date(F jS - g:i a), $Month);? Cookies must be sent before any HTML is sent to the page or they do not work, so the setcookie() function must appear before the html tag. How to Retrieve a Cookie using PHP To retrieve a cookie from the users computer upon the next visit, call it with the following code: ?phpif(isset($_COOKIE[UserVisit])){$last $_COOKIE[UserVisit];echo Welcome back! br You last visited on . $last;}else{echo Welcome to our site!;}? This code first checks if the cookie exists. If it does, it welcomes the user back and announces when the user last visited. If the user is new, it prints a generic welcome message. TIP: If you are calling a cookie on the same page you plan to set one, retrieve it before you overwrite it. How to Destroy a Cookie To destroy a cookie, use setcookie() again but set the expiration date to be in the past: ?php $past time() - 10; //this makes the time 10 seconds ago setcookie(UserVisit, date(F jS - g:i a), $past);? ​Optional Parameters In addition to value  and  expire, the setcookie() function supports several other optional parameters: Path​ identifies the server path of the cookie. If you set it to / then the cookie will be available to the entire domain. By default, the cookie works in the directory its set in, but you can force it to work in other directories by specifying them with this parameter. This function cascades, so all subdirectories within a specified directory will also have access to the cookie.Domain​  Ã¢â‚¬â€¹identifies the specific domain that the cookie works in. To make the cookie work on all subdomains, specify the top-level domain explicitly (e.g., sample.com). If you set the domain to www.sample.com then the cookie is only available in the www subdomain.Secure​ specifies whether the cookie should transmit over a secure connection. If this value is set to TRUE then the cookie will set only for HTTPS connections. The default value is FALSE.Httponly​, when set to TRUE, will only allow the cookie to be accessed by the HTTP protocol. By default, the value is FALSE. T he benefit of setting the cookie to TRUE is that scripting languages cannot access the cookie.

Operational Strategy Essay Example | Topics and Well Written Essays - 2500 words

Operational Strategy - Essay Example The most prominent of these companies was Webvan, which reached a stock market value of $7.9 billion at the end of its IPO. Webvan, Home Grocer, PeaPod and several other Internet grocers made huge bets that selling groceries online was a growth market and represented a new way of doing business. Unfortunately, as has been illustrated by the widely publicized collapses of these high profile Internet grocers, there was a substantial gap between theory and practical application. In contrast, there are currently several examples of grocery and other food delivery companies that appear to be making effective use of the Internet as a link with customers. In particular, both Tesco in the UK and Albertson's in the USA currently have Internet channels for selling groceries that are profitable (Hall, pp.A9; Koller, 13-14). Whereas many of the failed Internet grocers appeared to be hoping to capture a large portion of the overall grocery market, companies such as Tesco and Albertson's view Internet ordering of groceries more as an additional sales channel. This channel is unlikely to ever represent a majority of grocer sales, but even a small portion of sales can be quite significant due to the huge size of the overall market. We will first focus on t... We will also examine Webvan and Tesco using a methodology for analyzing the benefits and challenges of e-services in virtually any industry (Boyer et al., 177-90). This methodology borrows from the product profiling method developed by Hill and used in operations strategy (Hill, 2004). It allows for comparisons between traditional and e-commerce methods on nine operations-related scales. This will provide a pictorial explanation of why Webvan was unable to succeed while demonstrating why Tesco is more likely to be more successful. Strategic Alignment One stream of research on operations strategy has focused on the strategic process, including how strategies are developed and refined. In retrospect it is possible to explain the failure of a company such as Webvan and the relative success of Tesco through an evaluation of the strategic process. This section reviews basic theory on the strategic process and utilizes this theory to better understand the likelihood of success in the Internet grocery business. Porter (2001, p. 62) criticized many of the pioneers of Internet business for violating basic strategic principles: "Gaining competitive advantage does not require a radically new approach to business; it requires building on the proven principles of effective strategy". We will examine Webvan as an example of a company that in a rush to prove it was a model "new economy" company, violated several fundamental strategic principles, including the need to match operations and marketing strategies. The operations strategy process is most often modeled as a hierarchical one in which functional strategies such as operations, logistics, marketing and finance are driven by the higher level business strategy. A key

Business Plan Assignment Example | Topics and Well Written Essays - 1250 words - 3

Business Plan - Assignment Example K2 Fitness aims at supporting a healthy lifestyle for the people of United States and also to make available them with a comfortable, clean and judgment free place where they can pursue an active lifestyle. Offering low membership costs and extending opening hours have been issues of concern that will help the company register more members.  Their mission is to become the  leading health fitness provider within United States and beyond. Geared towards improving the health of the health conscious people in the United States, K2 provides a variety of equipment to its members for both cardio and strength training. The company has provided televisions on the cardio machines  with ports  to allow the health conscious to plug in headphones and tune to the television or radio station that they want to listen. The company also provides services such as massage, health and fitness training and providing cools drinks to its customers. Its slogan of judgment free zone coupled with its low monthly membership costs has enabled the company to get many customers joining to be members in the company. On demographic bases, the company targets people aged between 40-60 years because these people tend to grow old and may not be at a position to involve themselves in activities that help improve their health. Moreover, it targets the female gender more than the male gender. The company views this gender to be inactive when it comes to issues with maintenance of a fit and healthy body. They have the view that this gender leads a comfortable lifestyle in which they do not get their bodies involved in co-curricular activities. According to Dibb, & Simkin, (2008), considering that the willing customers located in a large populated area guarantees the company high profit. Psychographic system of targeting the customers puts K2 Fitness Company at a better position  by targeting customers using this system.  They give them the intuition that if they have any health complications that

Guidelines for Writing a Lab Report Essay Example for Free

Guidelines for Writing a Lab Report Essay Writing a good lab report is an important goal of your science education, and gives you the opportunity to enhance your writing skills and to communicate your understanding of the scientific process to others. Your lab report for this semester will be a write up of your independent research project. This will follow the standard format for a lab report and should include the following sections: Title Introduction Materials and Methods Results Discussion Conclusion References For this course we are giving extra emphasis to the materials and methods section. This section should include sufficient detail to allow others to reproduce your experiments, without being overly descriptive. A guide to writing each section is as follows: TITLE Name the experiment. The title should be descriptive of what you did or what your data showed. A reader should be able to obtain some understanding of the content of your report from the title. In the research world, scientists scan the table of contents of journals to determine if there are any papers relevant to their research that they should read. Therefore the title is important for getting your work recognized. INTRODUCTION Explain why you choose this project, and what you hoped to learn from it. You will be required to research the background information for your project, and present the current state of knowledge for the topic of your research. In addition, you must explain your rationale for choosing this project, clearly state the objective or hypothesis, and predict the outcome of the experiments if the hypothesis holds true. Example: if an independent research project investigated the effect of hand sanitizers on the growth of E. coli, then the introduction should include background information on hand sanitizers (what they are, how they are used, the ingredients that kill bacteria), and background information on E. coli (what it is, why it is a problem). It would also include the experimental hypothesis, e.g. â€Å"Hand sanitizers will be more effective at killing E. coli than soap.† MATERIALS AND METHODS Describe how you conducted your experiments in sufficient detail that someone else could repeat them, WITHOUT excess detail. First and foremost, this section is NOT simply a list of materials and a step-by-step accounting of what you did. You should write your materials and methods in descriptive form, using past tense (describe what you did). Do not include reasoning in your methods – this belongs in the discussion section. You should describe what you did in enough detail that someone could repeat the experiment if he or she wanted to, but do not use excessive details. As you are doing your experiment, be sure you keep track of what you actually did in your lab notebook, especially any details which vary from the instructions in the lab manual. What you do could have important implications for the results you get, and your interpretation of those results. The Materials and Methods in your lab report should be what you actually did, and not just what the lab manual told you to do. Points to remember: * Organize this section carefully and logically, place the methods in the order in which you ran them. * Use subheadings that break the text into distinct sections (if warranted). Do not use subheadings such as â€Å"Lab 4.† Use a descriptive subheading, such as â€Å"Agarose Gel Electrophoresis† and make use of bold text to distinguish subheadings. * Provide enough information to allow others to repeat the same experiment * Use specific, informative language (quantify whenever possible) * Omit unnecessary information. You do not need to include every possible detail of the time you spent in the lab. Include only those procedures directly pertaining to the results you plan to present in the paper. * Include complete mathematical formulas if appropriate. * Do not make the common error of mixing some of the Results in this section RESULTS Present your data in such a way that someone could go directly to the results section and understand the results of your experiments. The results section will have a text portion and a portion that contains figures, tables, photographs, graphs, etc., depending on what kind of data you have. In the text of your results section, describe the trends and important points of your data. Point out what it is that you want your reader to come away with. Be sure you refer to the relevant figures and/or tables when you are writing your text. Refer to them as if you were citing them. For example: The purity of the enzyme improved with each step of the purification scheme (Table 1). For the data portion (i.e., figures and tables), there are many ways to present your results, and you should think very carefully about which is the best way. Is it a line graph, a bar graph or histogram, a pie chart, a table, a picture or diagram, or is it some combination of these? Whatever you choose, be sure it clearly shows your results. You want your reader to be able to look at your tables, charts, figures, etc. and know exactly what experiment was done for each one. You also want the reader to be able to understand what the results actually are. ALL of your data that relates to the report should be presented (even negative data). Points to remember: * Organize your data carefully and logically. If possible, present results in the same order as the methods. * Use subheadings that break the data into distinct sections (if warranted) * Summarize the data and emphasize important patterns or trends * Do not interpret your data; do not draw conclusions; do not speculate.in the results section (save these issues for the Discussion) * Graphs, drawings, and photos are considered figures. Each figure and table must have a title and be numbered sequentially as they are introduced in the text. (figure 1, figure2, table 1, table2) * Specify units on the axes of graphs and label all columns and rows of tables. * Computer programs, such as Excel, can help you draw graphs and diagrams. If the graphs are hand drawn they must be neat and accurate. * Examples of some of the ways that you can present your data are illustrated at the end of this handout. DISCUSSION Relate your results back to the introduction. Did you add to the current state of knowledge? What did you learn from your experiments? Were there any sources of error? What future experiments might you conduct? Was your hypothesis supported by your data? This section is for an interpretation of your results, e.g. what do your results mean? Why did you think that you obtained these results? What can be learned from this experiment.? Connect your results to the concepts behind the experiments and your hypothesesAre there any questions the experimental design leaves unanswered (related to your hypothesis or not)? How would you improve this experiment in the future? What other experiments would you do now to extend or confirm your results (what is the next step)? You should also indicate if there are any inherent flaws or sources of error in the experimental design. Do not use â€Å"human error† as an explanation. Only discuss experimental errors that you think actually occurred during your experiment. You should also avoid saying that taking more samples or doing more repetitions of the experiment would improve the data. That is almost always true of any experiment, and goes without saying. Points to remember: * Interpret your results; draw attention to your major findings. * Support your conclusions with evidence; convince the reader that your interpretations are sound and that your work represents a valid contribution to the field. * Recognize the importance of negative results. * Address both the advantages and limitations of your methods; What causes may be responsible for your findings? Suggest explanations if you have conflicting or unexpected results. * Go from specific to general; Start with a discussion of your specific results and end with more far-reaching conclusions or predictions; Can you make generalizations? What would the next questions be? * Be aware of phrasing used in scientific discourse, e.g. verbs like suggest, indicate, show, demonstrate; adverbs like possibly, probably, presumably, very likely; auxiliary verbs like may, might, would, could, etc. (qualifiers) CONCLUSIONS Summarize the meaning of your results in two or three sentences. REFERENCES List all of the information sources used for your introduction. Any references that you use should be cited in the text and listed in alphabetical order in a reference section at the end of your report. Use the APA citation style: For citations in the text: (Author, year) goes after the material from a particular source. For references section: Last name, First name. Year. Title of article. Journal. Volume. Page Numbers.

Essay example --

INTRODUCTION: HISTORY OF KSE: Karachi Stock Exchange (KSE) is currently the biggest and most liquid stock exchange in Pakistan, which was established on September 18, 1947. It was incorporated on March 10, 1949. In the start only five companies were listed with a total paid up capital of Rs. 37 million. (ksestocks.com/AboutKSE, 2014) The first index introduced in KSE was based on fifty companies and was called KSE 50 Index. With the passage of time, KSE 100 index was introduced on November 1, 1991 because there was a need of a real representative index and computer based trading activities due to the growth in number of listed companies and trading activities. Karachi Automated Trading System (KATS) was introduced in 2002 for the purpose of computerized trading in stock exchange. The capacity of KATS was 1.0 million trades per day and the ability to provide connectivity to an unlimited number of users. After that the other to indexes was also introduced, named KSE 30 Index and KMI 30 Index to deal with the needs of investors of KSE. KSE 100 INDEX: The KSE-100 Index was introduced i...

To Kill a Mockingbird: a Literary Analysis

In the book, To Kill a Mockingbird, Harper Lee tells the reader about the people living in Maycomb County. Throughout the three years we follow these characters; we see how they interact with each other and learn how love and hate are complex emotions. This essay will examine love for family, romantic love, and love for community in order to show how complicated the emotions of love and hate can be. Jem and Scout are growing up in a loving family. Calpurnia is the mother figure to the children. She makes sure both kids are fed and ready for school. She scolds them and watches after them. She takes them to Church and shares the values she has been taught. Atticus is a loving father to Jem and Scout. He always makes time for them. He shares stories with them and helps them to understand the world around them. By helping others in the community and sharing his feelings about understanding others with his children, Atticus is a good role model for Jem and Scout. As siblings, Jem and Scout clearly share a love for each other. They play together, tell each other their secrets and look out for each other. Unfortunately, not all children in Maycomb grow up loved or taught how to love. Mr. Ewell is a mean drunk who does not pay any attention to his family. He does not even make sure that they are fed. He hates people in general and Black people most of all. When he sees his daughter trying to kiss Tom Robinson, he is blinded by hatred and accuses this innocent man of raping her. He is teaching his daughter to hate. As a result, she did not tell the truth in court. Nathan Radley did not show his family love either. Boo has spent his entire life as a prisoner of his own home because his father was overzealous in punishing him for a childhood mistake. Read also  How Powerful Do You Find Atticus Finch’s Closing Speech? He also covers the knot hole with tar when he discovers that Boo has been making contact and developing a friendship with Jem and Scout. However, Boo is not the kind of person to learn hatred. He puts a blanket over Scout’s shoulders when she is watching the fire and he saves Jem and Scout when they are attacked by Mr. Ewell. There are not many examples of romantic love in this book. Although Atticus is very involved in the community, he is single and not dating anyone. We do not learn much about Calpurnia’s home life. One example of romantic love that Harper Lee does provide is with Mayella Ewell. She is abused, lonely and unhappy. She fantasizes about being loved and develops a crush on Tom Robinson. Although they never have any real relationship, the idea of one brings out the racist hate for Blacks and divides the community. It also has terrible consequences for Tom. The second example of romantic love is Mr. Raymond, a white man who married a black woman and has mixed children. Mr. Raymond tells the kids that he pretends to be an alcoholic by carrying around a paper bag with a bottle of Coca-Cola inside. He can see that love is not reserved just for people who look like you and live like you do. Because of the racism in town, Mr. Raymond feels the need to fake and illness to help people understand his choice to marry a black woman. Yet, the people in Maycomb do look out for each other too. For example, the whole town works together to save Miss Maudie’s things when there is a fire in her house. The real problem is that they seem to care about only those people who are like them. In chapter 23, Jem describes four kinds of â€Å"folks† in Maycomb County: â€Å"Our kind of folks don't like the Cunninghams, the Cunninghams don't like the Ewells, and the Ewells hate and despise the colored folks. This attitude in Maycomb means that the people in the community will continue to be divided. Scout understands this and says, â€Å"There's just one kind of folks. Folks. † Harper Lee stresses this point with the incident outside the courthouse. Scout doesn’t comprehend what is going on, so she greets Mr. Cunningham warmly and asks him to say â€Å"hey† to his son for her. This greeting reminds him that they live in a small town and that everybody should get along. He breaks up the lynch group and everybody goes home. In fact, rather than being Cunninghams or Ewells, the majority of the people in town are more like mockingbirds. They live their lives and don’t really do any harm to those around them. Atticus tries to tell the children that loving or hating are not nearly as important as understanding others. On page 39, Atticus explains, â€Å"You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it. † This simple advice helps to replace simple categories of loving or hating with a one mixed with respect and compassion.

Organizational Culture at Dell Essay

The topic that is selected for discussion is organizational culture and how organizations implement this characteristic. The organization that is selected for discussion is Dell computers. The reason for choosing organizational culture is that organizations are getting bigger and stronger and they are expanding their horizon by implementing new and modernized strategies. They are changing their methodology and through effective culture management approaches they are expanding their customer base and they are enhancing their profits. That is the core reason of selecting organizational culture and this organizational culture is analyzed in Dell corporations. In this paper the concepts of organizational culture and certain aspects related to organizational culture are discussed in detail. Similarly, emphasis is laid on how Dell computers focus on organizational culture and what they have achieved because of the effective management of organizational culture. Different questions are formulated in order assess the topic and the organization. These questions are stated below: 1. What is organizational culture? 2. What are the characteristic of organizational culture? 3. What are the theories related to organizational cultures? 4. What is the organizational culture of Dell? 5. How Dell has managed its culture? 6. Is culture important for the stakeholders and how an organization can enhance their reputation because of culture? These six questions are used in this entire research to evaluate the organizational culture of Dell Corporation and primary and secondary sources are used for the analysis. It is expected from the analysis that the analysis of this research paper would depict the emphasis of culture and the importance of culture in organizations and how organizations like Dell experience positive returns in the long run just because of the culture. Although the topic is quite broad but only limited aspects of organizational culture are covered in this paper. Data Analysis Different data is collected from different sources and it is evaluated in this research paper. The sources that are used for this purpose are primary and secondary sources. Secondary sources are used for collecting and analyzing data related to the topic while the questionnaires are used for the assessing the culture of Dell Corporation and the employees of Dell are asked to fill out the questionnaires. Through the responses of employees the cultural management of dell is evaluated and analysis is made on the fact that how strong culture of Dell affects the performance of entire organization. Besides the primary sources certain secondary sources are also used in this research paper these sources are websites and books that are related to organizational change. The data that is fetched out from these sources are related to the research questions and all the research questions are answered through this data. Therefore, it can be said that through different sources the research questions are answered and emphasis of the research is based on the questionnaire that is developed. Results Organizational Culture Organizational culture is related to the field of management and organizational studies and it is directly related to the attitudes, beliefs, norms and values which are related to an organization. The culture of the organization simply defines the fact that how employees coordinate with each other and how they treat other stakeholders that are attached with the organization. The culture of the organization is closely linked with the corporate culture and it also incorporates the vision and mission of the organization. These cultural values are also related to the goals of an organization and they are broadly known as â€Å"beliefs and ideas†. These cultural values develop guidelines for the organization and certain norms are developed which would define how the employees of the organization should collaborate with other employees and what are the guidelines of collaborating with other stakeholders of the organization. As far as an organizational culture is concerned there are two important aspects related to culture these two important aspects are strong and weak culture. The organization will experience a strong culture when the staff is coordinating with each other and they will respond with the values of the organization and their norms and beliefs are also aligned with the organizations values and principles (Schien, 2004). One of the most beneficial elements of strong cultures is that it helps the organization in both the short and the long run and the organization acts as a well-oiled machine with no interferences from the stakeholders. In the similar manner if the organizational values and control would not be exercised properly then it can be said that the organization possess a weak culture. In a strong culture people are usually empowered to take decisions and they also believe that what they do is right because usually employees believe in themselves and in their environment. The characteristics of organizational culture are wide and varied and it varies with culture to culture. Member identity, group emphasis, tolerance of risk, conflict tolerance, Unit integration, control and etc are considered as the core characteristics of organizational culture. In this aspect certain issues are identified like are the employees integrated in the entire organization. They group related activities are integrated together, the employees are empowered enough to take the decisions, the leaders of the organization lead the organization by setting an example and etc. These factors and traits combine together to form the vital characteristics of an organization. As far as theories of organizational culture is concerned there are different theories of organizational culture like the theory of Hofstede, Deal and Kennedy, Schien and etc (Bolman, 2008). However, all of these theories have certain aspects that are common and they believe that corporate culture is quite hard to change and employees usually resist the change because they believe that the change in the culture of organizations would affect their performance and that is the reason why it becomes very hard for organizations to change the culture of their organizations. Dell Corporation Dell is considered as one of the leading manufacturers of computer systems and computers related products. The organization is considered as a multinational and it employees more than 82,700 people all around the world. In the initial stages Dell was crowned as the largest seller of PC’s and servers and this happened in the year 1990s. Dell has composed itself and it is considered as one of the best organizations as far as PC reliability is concerned. This organization achieved a second spot as far as computer sales are concerned within the industry and Hewlett Packard scored the first position. Dell’s brand is quite famous for its personal computers, data storage devices, software’s and different computers peripherals The organizational culture of this organization is quite phenomenal and this organization stresses a lot on their culture because they believe that through strong culture they can transform their entire organization. However, the characteristics of Dell’s culture are given below: The 360-degree approach: The culture of Dell Corporation is different from other organizations and like many companies this organization does not believe in future. The organizational culture of Dell depicts that the future is today and tonight. This organization believes in urgency and that is the reason why their customers are satisfied with them. The investing in future phenomenon can be considered as a trap and that is the reason why Dell Corporation focuses on the today phenomenon. The core focus of the organization is that the organizations don’t tolerate and maintain those businesses that are unable to make money. That is the reason why they are implementing a 360-degree approach for their organization. The General Managers and the Culture: The culture aspect is focused a lot by the organization and Dell maintains a zero tolerance policy on culture right from the beginning. The culture of the organization focuses on the fact that when they hear a business would lose its position in the market then they challenge the general manager to change the position and require appropriate explanations about this. The organization focuses on the effectiveness of business ventures and that is the reason why the expectations of the organization from different forms of business are related very high as compared to other organizations. Although Dell Corporation manages its employees quite effectively but if employees are not working properly then the organizations asks them to fix the stuff or ask for help because delivering the right product to the customers is the real essence of the company. The employees of the organization are involved in the major decision making process and the organization ask them question like how can Dell grow faster and how can we lower our cost and etc. Breakthroughs: The breakthrough idea of the organization is quite novel and the general managers usually come up with this idea and in Dell they succeed time and time again. The irrational expectations of the organization are filled up by the general managers. New Leaders: The culture of the organization is quite and the leadership of the organization is charismatic in nature. The organization usually throws individuals in deep end of the competition and then they evaluate that whether they can swim or not. If they are unable to swim then those employees are replaced by other ones. That is the reason why individuals that are aligned with hardworking culture are hired. New employees are hired in the organization but the ratios of new employees are less because previous employees in the organization are trained and then they are promoted to work for the betterment of the organization. Therefore, it can be said that the culture of the organization is a bit flexible and it varies with situation to situation but the entire emphasis of the organization is on the quality of work and if employees are unable to produce quality then they are unable to work in the organization (Fredman & Dell, 2006). Results from primary research A research was conducted and questionnaires were filled out by the senior management of the organization. The method of convenience sampling was used in the research and questionnaires were sent through email to 15 senior managers and only 4 of them responded back. The senior managers that are from the marketing department believe that Dell is managing its culture quite well and strong culture is prevails in the entire organization where every employee can easily coordinate with the customers and they can solve the queries of the customers. The stakeholders are grouped together quite strongly and that is the reason why the organization is progressing. Strong emphasis is laid on leadership and employee empowerment. Dell Corporation also focuses a lot on training the employees through different workshops and trainings and through these approaches members of the organization gives favorable results in both the short and the long run. Similarly, the manager of the finance department believes that Dell Corporation is quite strict on unhealthy accounting practices and they won’t allow their managers to engage in window dressing techniques. They won’t allow their employees to change the figures and they have maintained a stringent culture as far as rules and regulations are concerned. The senior manager of the organization believes that culture plays an important role in every organization and it is very important for the stakeholders because they are attached with other because of the culture. The senior managers of the organization believes that it is the culture that allows the employees to work for the betterment of the organization and through effective cultural values the customers are attracted towards the organization. All the managers believe that the goodwill of the organization is enhanced if the culture of the organization is strong and organization can reap maximum benefits from the culture of the organization. That is the reason why in order to progress in both the short and the long run organizations like Dell focuses a lot on cultural values of the organization. Conclusion Culture plays an important role in every organization and the organizational culture varies with organization to organization. It is the culture of the organization that defines rules and regulation with certain norms and the stakeholders of the organization has to comply with these norms and values. A strong culture is a winning strategy for most of the organizations and that is the reason why many companies emphasize a lot on organizational culture. Dell Corporation is quite rich in its principles and they focus a lot on organizational culture. The employees of the organization also believe that Dell Corporation possesses good culture and by complying with the principles of Dell the employees of the organization can achieve efficiency and effectiveness. Therefore, it can be said that for organizational success every organization must frame a proper culture of an organization and this culture should be followed by all the members of the organization. The effects of following a unified culture are huge and organizations can attain long term benefits by following a single culture.

How to Deal With Worry.

How to Deal With Worry. WorryI am going to read a familiar passage to you for today's text. It is a passage that we have all read a number of times - probably so many times that it is committed to memory. This time, however, I am going to read from two different translations as I will be doing the rest of tonight. First, I will read from the King James Version and then from the Simple English Translation.Matthew 6:25-34 (King James)25. Therefore I say unto you, Take no thought for your life, what ye shall eat, or what ye shall drink; nor yet for your body, what ye shall put on. Is not the life more than meat, and the body than raiment?26. Behold the fowls of the air: for they sow not, neither do they reap, nor gather into barns; yet your heavenly Father feedeth them. Are ye not much better than they?Worry27. Which of you by taking thought can add one cubit unto his stature?28. And why take ye thought for raiment? Consider the lilies of the field, how they grow; they toil not, neither do they spin:29. And ye t I say unto you, That even Solomon in all his glory was not arrayed like one of these.30. Wherefore, if God so clothe the grass of the field, which to day is, and tomorrow is cast into the oven, shall he not much more clothe you, O ye of little faith?31. Therefore take no thought, saying, What shall we eat? or, What shall we drink? or, Wherewithal shall we be clothed?32. (For after all these things do the Gentiles seek:) for your heavenly Father knoweth that ye have need of all these things.33. But seek ye first the kingdom of God,

Voiced vs. Voiceless Consonants

Voiced vs. Voiceless Consonants Phoneticists (who study the sound of the human voice) divide consonants into two types: voiced and voiceless. Voiced consonants require the use of the vocal cords to produce their signature sounds; voiceless consonants do not. Both types use the breath, lips, teeth, and upper palate to further modify speech. This guide presents the differences between voiced and voiceless consonants and gives you some tips for using them. ThoughtCo / Jaime Knoth Voiced Consonants Your vocal cords, which are actually mucous membranes, stretch across the larynx at the back of the throat. By tightening and relaxing as you speak, the vocal cords modulate the flow of breath expelled from the lungs. An easy way to determine whether a consonant is voiced or not is to place a finger on your throat. As you pronounce a letter, feel the vibration of your vocal cords. If you feel a vibration the consonant is a voiced one. These are the voiced consonants: B, D, G, J, L, M, N, Ng, R, Sz, Th  (as in the word then), V, W, Y, and Z. But if consonants are only single letters, what are Ng, Sz, and Th? Theyre common sounds that are produced by blending the two consonants phonetically. Here are some examples of words that include voiced consonants: traveledglovesshellsstartedchangedwheelsliveddreamsexchangedglobesphoneslistenedorganized Voiceless Consonants Voiceless consonants do not use the vocal cords to produce their hard, percussive sounds. Instead, theyre slack, allowing air to flow freely from the lungs to the mouth, where the tongue, teeth, and lips engage to modulate the sound. These are the voiceless consonants: Ch, F, K, P, S, Sh, T, and Th  (as in thing). Common words using them include: washedcoatswatchedbooksseatsdroppedcarts Vowels Vowel sounds (A, E, I, O, U) and diphthongs  (combinations of two vowel sounds) are all voiced. That also includes the letter Y when pronounced like a long E. Examples: city, pity, gritty. Changing Voice When consonants are put in groups, they can change the vocal quality of the consonant that follows. A great example is the past simple form of regular verbs. You can recognize these verbs because they end in ed. However, the consonant sound of this ending can change from voiced to voiceless, depending on the consonant or vowel that precedes it. In almost all cases, the E is silent. Here are the rules: If the ed is preceded by a voiceless consonant such as K, it should be pronounced as a voiceless T. Examples: parked, barked, markedIf the ed is preceded by a voiced consonant sound such as B or V, it should be pronounced as a voiced D. Examples: robbed, thrived, shovedIf the ed is preceded by a vowel sound, it should be pronounced as a voiced D  because vowels are always voiced. Examples: freed, fried, liedException: If the ed is preceded by T, it should be pronounced a voiced id sound. In this case, the e is pronounced. Examples: dotted, rotted, plotted This pattern can also be found with plural forms. If the consonant preceding the S is voiced, the S will be pronounced phonetically as a Z. Examples: chairs, machines, bags If the consonant preceding the S is voiceless, then the S also will be pronounced as a voiceless consonant. Examples: bats, parks, pipes. Connected Speech When speaking in sentences, the ending consonant sounds can change based on the following words. This is often referred to as connected speech. Here is an example of a change from a voiced B in the word club to a voiceless P because of the voiced T in to of the following word: We went to the club to meet some friends. Here is an example of a change from a voiced D past simple verb changed to voiceless T: We played tennis yesterday afternoon.

Real fashion marketing campaign Essay Example | Topics and Well Written Essays - 500 words

Real fashion marketing campaign - Essay Example The paper "Real fashion marketing campaign" concerns the success of the Nike company. Reebok and other rivals of Nike were getting the better of it in the late 1980s but after the Just Do It campaign everything changed significantly. The main idea of this campaign was to convince the consumers to accept sneakers as a fashion statement and that is precisely what they did. The new range of shoes became a fashion statement and almost everyone jumped on the bandwagon and the campaign became a huge success. A few years later Nike was quick to capitalize on the fitness and jogging craze, they rolled out merchandize which looked very attractive and sold like hot cakes. Aerobics was also gaining popularity and the top brass working for Nike was aware of it, the ad campaign never focused on the product, the sole focus was on the person wearing the merchandize and Nike recruited the best athletes to feature in their commercials. This was another reason for the mass popularity of the just do it campaign. â€Å"The â€Å"Just Do It† campaign received mixed ratings, ranging from â€Å"an instant classic† to â€Å"sociopathic.† One critic went so far as to say the ads were â€Å"an impatient bordering-on-contemptuous exhortation to the masses. Cool is one thing. Poverty of warmth is another.† Eventually the campaign was credited with embracing not just resolve and purpose, but also the â€Å"beauty, drama and moral uplift of sport—even, every now and then, fun.† Bo Jackson, John McEnroe, Michael Jordon were some of the athletes.

School Organizational Health Assignment Example | Topics and Well Written Essays - 500 words

School Organizational Health - Assignment Example Curriculum, as Freiberg says, are academic standards that are adhered to by the teachers, this ensures that they meet their target at the end of the term. The Leader teacher must concentrate on this area in order to see that their institutions move to greater heights in the education graph, hence increasing the number of students joining in the institution. For example, a good institution will always have more students enrolling every year (Freiberg, 1999). The task is what we engage in our day to day activities to win our daily bread, the Leader teacher influences this difficult duty by ensuring that everything that is needed for the job is in position at the right moment, teachers are motivated to carry out their duty well and in time. For example, a head teacher who ensures that learning materials are in place at the right time and teachers are in class in time, his/her institution has a greater chance to improve amicably (Freiberg, 1999). Freiberg has put across that good relationship at work matters a lot in every organization set up, this is how people relate to an organization which is a key factor for the organization to succeed. The good relationship at work creates an excellent working environment. As a leader one should enhance good relationship at work in order to achieve the set objectives. For example, an institution with the bad teacher to student relationship always fails at the end (Freiberg, 1999). Every person has a gift that should be proud of. These are gifts that need to be natured otherwise one may never realize them at all. A teacher has a mandate to encourage the students to diversify their talents by buying the equipment needed by the institution and involve themselves in co-curriculum activities such as footballs, netballs etc. For example, students cannot appreciate the facility if their talents are not enhanced at all (Freiberg, 1999).

Paper reviews (urban planning) Essay Example | Topics and Well Written Essays - 750 words

Paper reviews (urban planning) - Essay Example In a real sense, the urban areas are fast growing, and there are others that continue to come up by the day. Some of the developers are never oblivious of the fact that the cities are at some point able to expand (Levy, 14). Urban areas expand for two reasons, one being on development basis and the other in terms of population. The two should be examined critically to identify areas of basis planning. The bias is actually about having a well-planned and designed place that really makes it comfortable for people to operate. To some extent many experts ignore or have ignored the essence of proper planning. Some are never concerned about the future of the urban set ups. Their only focus is on the present and not in the future. This has since become a serious problem of concern as poor designs and planning have ruined the nature and well-being of several urban centers something that could otherwise have been dealt with properly (Levy, 43). Computer and video games have been discredited before as being nothing, but time wasters. However, this has been to the contrary, to popular beliefs. Video and computer games have become important tools for coming up with designs on the most well thought out manner. The games do not just act as playing materials, but also help people to think through some issues and the best ways. Some of the best developers have been said to be people who spend most of their time on the computer playing games. Some do not really play games, but rather try to come up with different designs and developments that can otherwise be adopted in real life. The most fascinating thing about the games is that they are not in any way binding, as one has to prompt actions by self. This is very critical because one is able to come up with designs just as a thought. Some of the designs can be fitted according to need and expectations. In the

Architectural Designing Firm Business Plan Marketing Essay

Architectural Designing Firm Business Plan Marketing Essay Contemporary Island Designers Associates (C.I.D.) will be an Architectural Designing as well as Cost Estimating, Building Construction, Project Management and Consultations business specializing in residential and small commercial structures in the Jamaican domestic and commercial market, temporarily based out of my home in the Kingston 10 Area of Jamaica. The business will provide consultation and Draughting services using technologically superior processes, providing greater value for clients and enhanced  design and construction. The target clients are segmented into three categories; potential and existing home owners and developers initially. Contemporary Island Designers competitive edge will be the knowledge of digital-based design resources, creativity and results orientated. Superior customer service will also be  a point of firm differentiation. First year profits are expected to reach $xxxxx and increase to $xxxxx by the third year of operation. We will be profitable within three years of starting. The most significant challenges ahead include: (a). securing a suitable location (b) establishing the initial client base and (c)  positioning the business to be able to have a presence in a larger market. This business plan outlines the objective, focus, and implementation of this start-up firm. 1.1 Mission Contemporary Island Designers Associates will offer a new type of digital interactive media for both the client and the builder. This media will clearly show the client and the builder exactly what the design will look like in a three dimensional (Animated) perspective and the method(s) of construction. With this new form of media, the client does not have to know anything about Architectural designing graphics or terminology (floor plans, sections, elevations construction documents) to have a clear understanding of what the end result will look like. This is possible through the use of computer-rendered images and interactive video. This media will be taken one step further by using it in the construction documents as well. The builder(s) may be provided with an interactive video rendering of the entire building containing both visual photographic quality images and construction specs. Specific details will be worked out in three dimensions in such a way that anyone who knows how to use a computer will be able to access and understand this new means of Architectural presentation. 1.2 Keys to Success Provide a service that is technologically superior to the competitions. Utilizing the skills and knowledge gained in a competent and efficient manner through a diverse staff of Architectural Technologist/Draughtsman to provide a wide variety of product styles. A large array of connections and associations with reputable professionals and business executives. Objectives To establish and keep satisfied a vast client base. To provide quality workmanship to satisfy costumer(s) needs and to sustain the reputation of designing and construction in the Jamaican industry. Sales of at least $540,000 in  Year 3  and $725,000 by Year 4. Market expansion of 20% per year via the  Internet and other mediums. Creating new niche in market by  Year 4  of three dimensional construction documents and interactive digital presentation to clients. Company Summary Contemporary Island Designers Associates will provide a service of Architectural designs via digital media to the limits of technology. This approach will  offer optimal efficiency to the firm and superior value, design processes, and construction methods to the client. 2.1Businnes Ownership Contemporary Island Designers will be created as a Kingston operation based initially in the Molynes Road area. It will be  owned by its principal investor and operator, Mr. Miguel Wood. 2.2 Start-up Summary Contemporary Island Designers start-up costs total $xxxxx. The most significant purchases needed are a plotter, office printer, and desktop and laptop computer. Five hundred thousand dollars ($500,000) will be needed in cash to sustain the business for the first  year to cover rent and wages until a profit is made. 2.3 Company Locations and Facilities The  interim office of Contemporary Island Designers Associates will be located at my home at Tamarind Avenue, Kingston until dedicated office space is secured. Services Contemporary Island Designers Associates will provide many levels of service such as Architectural Designing and Planning, Cost Estimating, Building Construction, Project Management and Consultations to cater to large and small  corporations and entities, along with making it affordable for middle and upper socioeconomic classes. 3.1 Service Description In order for Contemporary Island Designers Associates to provide this new innovative service of digital media, the company will use high speed computers running programs such as AutoCAD, AutoCAD Architecture Rivet Architecture and 3D Max. To keep up with changes in technology, Contemporary Island Designers will investigate all up and coming software related to digital 3-D design to stay at the forefront of the market.   Again, this is a key strategic component to differentiate the firm and to optimize productivity and efficiency. Market Analysis Summary Contemporary Island Designers Associates will provide its service to home owners who are looking to start new construction, remodel, as well as  developers and contractors and other private parties in the domestic markets. Although we are going to cater to a relatively broad scope of customers, the business will decide what the target market is based on sales and trends experienced in the initial months of operation. 4.1 Market Segmentation Potential clients for Contemporary Island Designers Associates market are broken down into four categories: home owners, developers and contractors. Home owners and potential home owners are the largest group based on shear population and this will be emphasized in  all of the business marketing and promotional efforts. Targeting the remaining  two groups will be dependent upon establishing meaningful relationships, and responding and qualifying for request for proposals. 4.2 Service Business Analysis The Architecture/Designing business across the country is primarily made up of small- to mid-sized firms specializing in a particular architectural/design type. But there are also a few large firms that have almost dominated the design of large commercial and industrial facilities.   Initially, Contemporary Island Designers main competitors will be the small to midsized firms.   Strategy and Implementation Summary In the first year of business, Contemporary Island Designers will focus on the Kingston and St. Andrew and the Portmore area of St. Catharine. As the business grows, sales will expand throughout these areas and across the country, eventually spreading regionally. 5.1 Sales Strategy Sales in this  business is a direct result of exceptional client service. It is based on the firms  image and the referrals that result. The more clients this company pleases, the more referrals are given. We will work to provide a positive experience in all cases so our clients will refer and return to us for future work as well. 5.1.1 Sales Forecast Sales are broken down into three categories: Consultations, Design and Supervision of the construction. These three categories put together, may make up one architecture/design project. The totals for each project are based on a 10% cut from the total construction costs of each job. The following table and chart provides an overview  of our  forecast sales.   Actual sales could vary depending on the project size and budget. 5.2 Competitive Edge This business will have a competitive edge over both the larger and smaller firms because it will be composed of the  new generation of Architectural Technologists which are fluent in the digital world. Many firms today employ personnel of which find the computer 3D modeling a mystery, and most of those that do use the computer only have the ability to design in 2-D. Management Summary This business will start with one Architectural Technologists/Designer. In August of 2011, a clerical position will be added. By 2012, Other Architectural Technologists will be hired to compensate the increased work load. 6.1 Personnel Plan The following table summarizes our personnel expenditures for the first three years of operation. Financial Plan Contemporary Island Designers will increase growth and technology with cash flow as it increases through the years. Further money will be set aside to pay for further consulting as needed. 7.1 Important Assumptions The annual assumptions made in the following table are based on a stable economy. We will adjust these assumptions as changes occur in the now tumultuous economy the Bay Area is experiencing. 7.2 Key Financial Indicators The following benchmark chart indicates our key financial indicators for the first three years. 7.3 Break-even Analysis The following chart and table summarize our break-even analysis. Break-even Analysis Monthly Revenue Break-even $80,348 Average Percent Variable Cost 1% Assumptions: Estimated Monthly Fixed Cost $80,246 7.4 Projected Profit and Loss Net profit is virtually nonexistent for the first two years of operation, with respectable increases after that time. Our projected profit and loss is shown on the following table, with sales starting at $102,000 for the first year and climbing to $500,000 the third year. Pro Forma Profit and Loss 7.5 Projected Cash Flow Cash flow is vital to the well being of this company because of the duration of payment. The following chart and table below show cash flow projections. 7.6 Projected Balance Sheet The following table shows our projected Balance Sheet and net worth over the next three years. 7.7 Business Ratios Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7383, Independent Artists (including Architects), are shown for comparison.